"We are not a cold and unfeeling profit machine," stated UEFA President Aleksander Čeferin during the organization’s recent congress.
Addressing frequent claims that UEFA is overly focused on making money, the Slovenian official emphasized: "I often hear UEFA is too focused on making money… but we are not a cold and unfeeling profit machine; we're a fundraising and distribution marvel – with a conscience. Because we distribute these funds – a whole 97% in fact. We pump it back into European football. For the benefit of the many, not just a few."
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